Towards a Smarter Web
Wendy Hall, University of Southampton
Wendy Hall, DBE, FRS, FREng is Professor of Computer Science at the University of Southampton, UK, and Dean of the Faculty of Physical and Applied Sciences. She was Head of the School of Electronics and Computer Science (ECS) from 2002 to 2007. She was elected President of the Association for Computing Machinery (ACM) in July 2008, and the first person from outside North America to hold this position. Until July 2008, she was Senior Vice President of the Royal Academy of Engineering, "WAS" a member of the UK Prime Minister's Council for Science and Technology, and "WAS" a founder member of the Scientific Council of the European Research Council. She was President of the British Computer Society (2003-4) and an EPSRC Senior Research Fellow from 1996 to 2002. Her current research includes applications of the Semantic Web and exploring the interface between the life sciences and the physical sciences. She is Managing Director of the Web Science Trust.
Talk sponsored by the European Coordinating Committee for Artificial Intelligence (ECCAI)

Designing Online Advertising Markets
Susan Athey, Harvard University and Microsoft Corporation
Susan Athey is Professor of Economics at Harvard University. She also consults for Microsoft Corporation in the role of chief economist, focusing on online services. In 2006, she received the John Bates Clark Medal, awarded by the American Economic Association every other year to "that American economist under the age of forty who is adjudged to have made the most significant contribution to economic thought and knowledge". She has also been elected a fellow of the Econometric Society in 2004 and of the American Academy of Arts and Sciences in 2008. She currently serves as an elected member of the executive committee of the American Economic Association, an elected member of the Council of the Econometric Society, and of the Council of the Game Theory Society. She has been named a World Economic Forum Young Global Leader, Fast Company's 100 Most Creative People in Business, Diversity MBA's Top 100 under 50 Diverse Executives, and Kilby Award Foundation's Young Innovator Award. Her current research focuses on marketplace design, auction theory, and the statistical analysis of auction data. Recently she has been working on theoretical and empirical studies of internet search, online advertising and the news media.